Intel Capital has made its first Latin American healthcare IT investment in Pixeon, a medical imaging software company. Headquartered in Florianópolis, Brazil, Pixeon specializes in Picture Archiving and Communication Systems (PACS) which enable the digital management and processing of medical images. Pixeon will use the investment to boost its sales and marketing activities. Claudia Goulart, former CEO of GE Healthcare in Latin America, will join Pixeon’s board as an independent member.
Most Latin American hospitals and clinics print medical imaging information on medical films. With the adoption of Pixeon’s PACS, hospitals and clinics can reduce the usage of medical films. Pixeon offers this technology as a Software as a Service (SaaS), allowing customers pay for the product according to usage.
Fernando Peixoto (CEO and shareholder at Pixeon): The technology allows up to an 80 per cent reduction in the need to print on special film, speeding up workflow and the distribution of medical images in a healthcare establishment.
Pixeon has been in the Brazilian healthcare technology market for more than eight years and earlier this year entered Argentina. Major shareholders in the company, including Fernando Peixoto and Iomani Engelmann, will fill other positions. Pixeon’s new business development focus will include technologies in new generation of PACS Aurora and 3D viewing technologies.