[Techtaffy Newsdesk]

Ingram Micro has appointed Michael Romero to vice president and general manager of the distributor’s new Mobile Business Unit in North America.

Brian Wiser (Senior vice president, Specialty Solutions Division, Ingram Micro North America): The mobile marketplace — from handsets to smartphones, accessories, tablets, laptops, activation services and fully integrated mobile solutions — has become one of the fastest-growing, high-margin technology segments worldwide and is an area of strategic importance and global growth for Ingram Micro.  To be successful in this market it takes relentless drive and a dedicated focus from the top down.

Prior to joining Ingram Micro, Mr. Romero ran a marketing services company that enabled venture capital and Fortune 500 companies to create and implement specialized, global and regional mobile marketing campaigns and sales initiatives. He also served as vice president and general manager for SanDisk’s Private Label Division and Mobile Retail Division, and spent more than 12 years in distribution at Avnet.