Reliance Industries, India’s largest listed firm, is set to strike a deal with the Indian unit of Disney in an effort to acquire content for its upcoming telecom operations. The deal will be sealed between Reliance Industries and UTV Software, a subsidiary of UTV in which Walt Disney holds 50.44 per cent stake. The deal with UTV, soon to be acquired fully by Walt Disney, will help RIL propel its plans of rolling out data-focused business sooner than anticipated, said the company in a statement.

Disney is on a shopping spree in India; the company just acquired Vishal Gondal’s Indiagames (UTV was a key investor in Indiagames as well) for an undisclosed sum.