IHOP has unveiled new virtual ways for guests to explore and interact with the brand.
To begin with, the company has launched a redesigned website. The home page features and highlights social engagement with posts and tweets from IHOP fans that are fed live, in real time so every visitor can see what is being said in the IHOP social communities.
Menu items now feature fan posts and tweets as headlines. Guests can also explore the menu in depth, choose individual items as their favorites, and share these in their own social channels. Each guest visit to the website will be served with customized content based on their preferences and favorites for a personalized experience.
Users can also use the website to send digital IHOP gift cards.