[Techtaffy Newsdesk]

Identive Group, a provider of products and services for the identification, payment and NFC mobility markets, has released its cloud-based near field communication (NFC) tag management platform, which allows advertisers, retailers and organizations in the education, hospitality and other markets to manage the delivery of dynamic, targeted content and services to consumers’ NFC-enabled mobile devices.

“Our cloud-based architecture also allows content owners to mobilize information into consumable bites for targeted demographics, resulting in more meaningful engagement with consumers,” said David Holmes, vice president Mobility & NFC Solutions for Identive.

Identive’s NFC tag management platform leverages a cloud-based architecture that allows multi-tenant use and supports intelligent profiling properties, enabling the delivery of personalized content to each user. By managing the content associated with each NFC tag deployed within a particular environment, information, campaigns and service offers can be dynamically updated or customized for specific user profiles. Deploying the service takes less than a minute per tag, and deployments can be scaled to any number of tags and users, says the company.