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IBM To Acquire Tealeaf Technology

By TechTaffy Desk

 

[Techtaffy Newsdesk]

IBM has signed a definitive agreement to acquire Tealeaf Technology, a provider of customer experience analytics software. Financial details of the deal were not disclosed. Founded in 1999, Tealeaf is an independent spin-off of SAP.

The acquisition is subject to customary closing conditions and regulatory clearance and is expected to close in the second quarter of 2012.

Tealeaf has over 450 customers worldwide including 30 of the Fortune 100 companies. These customers are predominantly in financial services, travel, retail and communications services. Current clients include: Dell, Wells Fargo, Air Canada, GEICO, Orbitz, Crate & Barrel, Neiman Marcus, Expedia, Zappos, ING Direct, Best Buy, DirecTV, McKesson and StubHub, among others. Tealeaf is based in San Francisco, California with additional offices in Europe.

IBM will continue to support and enhance Tealeaf’s technologies and clients.Tealeaf will be integrated into IBM’s Enterprise Marketing and Management (EMM) Group, which includes previously acquired assets from Coremetrics, Unica and DemandTec. IBM has invested more than $3 billion in building its Smarter Commerce initiative.

 

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