IBM and Salesforce have inked a global strategic partnership to deliver joint solutions designed to leverage artificial intelligence. With the partnership, IBM Watson and Salesforce Einstein will seamlessly connect to enable intelligent customer engagement across sales, service, marketing and commerce. Additionally, IBM is investing in its Global Business Services capabilities for Salesforce with a new practice.

The partnership is expected to bring insights from Watson into the Salesforce Intelligent Customer Success Platform. Integrating IBM Watson APIs into Salesforce can bring predictive insights from unstructured data, say the companies.


  • The Weather Company, an IBM business, will power a new Lightning component on the Salesforce AppExchange to provide weather insights that inform customer interactions and business performance.
  • Customers will be able to able to bring together on-premise enterprise and cloud data with specialized integration products for Salesforce.
  • Bluewolf, an IBM company, has formed a new practice to help clients deploy the combined IBM Watson and Salesforce Einstein capabilities.

As part of the partnership, IBM will deploy Salesforce Service Cloud across the company.

Update: January 1, 2018