[Techtaffy Newsdesk]

IBM has launched a set of integrated services targeting chief marketing officers (CMOs) and chief information officers (CIOs), and designed to help businesses build and expand their digital marketing presence.

IBM will  assess a business’s current needs against future marketing vision, conduct a gap analysis to evaluate which of the future capabilities are currently supported through existing business architecture and then determine the new processes, technology, data, skills, and governance required for the transformation strategy. The company will design customized roadmaps for clients built on  techniques and methodologies developed in worldwide client engagements.