HP Shuffles Ranks. Again.

HP has made some changes to its executive leadership team to help ‘accelerate its turnaround’.

Bill Veghte, HP’s chief operating officer (COO), will become executive vice president and general manager of the HP Enterprise Group, a role that will now include responsibility for the coordinated development of the company’s portfolio of cloud solutions. HP has no immediate plans to select a new COO.

Dave Donatelli will take on a new role, focused on identifying early-stage technologies.

Mr. Veghte will retain his current responsibility for the pan-HP cloud initiative. Since the HP Enterprise Group provides the foundational infrastructure for all of HP’s cloud offerings, the alignment of these two portfolios under a single leader will improve time to market for HP’s Converged Cloud solutions, says the company.

Mr. Donatelli’s new role will focus on identifying early-stage companies with new technologies, similar to HP Moonshot and HP StoreOnce. As part of this effort, he will work with venture capital firms to explore targeted companies in their pipelines, among other things. Mr. Donatelli will continue to report to Ms. Whitman.

The company is also combining its Marketing and Communications organizations, reporting to chief communications officer Henry Gomez. Mr. Gomez will assume the additional responsibility of chief marketing officer (CMO). The company’s current CMO, Marty Homlish, will become HP’s chief customer experience officer.  

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