HP has unveiled the HP Digital Marketing Hub, a solution that enables marketers to deliver personalized experiences based on real-time analytics from across multiple customer touch points.
The HP Digital Marketing Hub is an open and collaborative system that enables organizations to tap into, process and act on data from a wide variety of marketing systems and technologies.
The HP Digital Marketing Hub combines technologies from HP Autonomy, HP Vertica and HP Labs, and leverages the HP Converged Cloud. HP Autonomy has worked with several independent software vendors (ISVs) and digital marketing agencies on co-development and integration programs for the HP Digital Marketing Hub.
Initial ISV partners include BlueKai, Digital River, ExactTarget, Experian Marketing Services, Hybris Software, Kenshoo, Marketo and Rio SEO; initial agency and consulting partners include Covario, Critical Mass, Deloitte Digital, Realise and Sapient.
[Image courtesy: HP}