[Techtaffy Newsdesk]

HP has announced an organizational realignment. As part of the restructuring, HP’s Imaging and Printing Group (IPG) and its Personal Systems Group (PSG) are joining forces to create the Printing and Personal Systems Group. The combined entity will be led by Todd Bradley, who has served as the executive vice president of PSG since 2005. Vyomesh Joshi, executive vice president of IPG, is retiring after a 31-year career at HP. Under Mr. Joshi’s leadership, IPG has grown revenue from $19 billion to $26 billion, and doubled its operating profit to approximately $4 billion.

Meg Whitman (President and chief executive officer, HP): Ensuring we have the right organizational structure in place is a critical first step in driving improved execution, and increasing effectiveness and efficiency. The result will be a faster, more streamlined, performance-driven HP that is customer focused and poised to capitalize on rapidly shifting industry trends.

Combining the IPG and PSG  entities will rationalize HP’s go-to-market strategy, branding, supply chain and customer support worldwide, says the company. The realignment is expected to provide opportunities for cost savings and accelerate HP’s ability to pursue profitable growth and reinvest in the business.

In addition to combining PSG and IPG, HP also is taking steps to unify and streamline certain key business functions.

The Global Accounts Sales organization will join the newly named HP Enterprise Group. This group will be led by David Donatelli and includes Enterprise Servers, Storage, Networking and Technology Services. A new role for Jan Zadak, executive vice president for Global Sales, will be announced at a later date. Mr. Zadak will work with Donatelli to ensure an orderly transition.

HP also announced that it will unify its Marketing functions across business units under Marty Homlish, executive vice president and chief marketing officer, HP. This will allow for even more effective brand-building and marketing activities, and will create efficiencies across the business units. HP’s Communications employees worldwide also will be similarly unified under Henry Gomez, executive vice president and chief communications officer, HP. Together these two moves will create a more powerful voice to demonstrate the power of “One HP,” says the company.

Finally, HP is moving the Global Real Estate function from Finance into Global Technology and Business Processes.