[Techtaffy Newsdesk]

Hoopla Software,  a provider of performance improvement solutions for employees in sales, call centers, and support organizations, has closed a $2.8 million Series A financing round. The financing was led by Safeguard Scientifics with participation from Illuminate Ventures and salesforce.com.

Proceeds from this financing are being used to further build out Hoopla Software’s gamified performance platform and to expand marketing initiatives, says the company.

Leveraging Salesforce integration, Hoopla works with each customer’s unique custom objects and fields to create competition and challenges, track and measure actions, and broadcast success through Salesforce Chatter or on HooplaTV.