Hitachi has initiated a global brand campaign and will convey a globally unified message through various media, says the company.  Under the campaign slogan Social Innovation – It’s Our Future Hitachi will target 17 countries and regions around the world, including Japan.

In April 2013, Hitachi formulated a new Hitachi Group Vision, working towards what the Hitachi Group aims to be in the future. Hitachi has designated India, Brazil and the Middle East as focused regions and will communicate its message to these regions.  

In the U.S., Hitachi’s ad campaign will run in digital media outlets and will highlight Hitachi’s capabilities in the energy sector. The campaign will run from June through August.