tech:

taffy

Social Innovation – It’s Our Future, Says New Hitachi Campaign

Hitachi_Social_Innovation

Hitachi has initiated a global brand campaign and will convey a globally unified message through various media, says the company.  Under the campaign slogan Social Innovation – It’s Our Future Hitachi will target 17 countries and regions around the world, including Japan.

In April 2013, Hitachi formulated a new Hitachi Group Vision, working towards what the Hitachi Group aims to be in the future. Hitachi has designated India, Brazil and the Middle East as focused regions and will communicate its message to these regions.  

In the U.S., Hitachi’s ad campaign will run in digital media outlets and will highlight Hitachi’s capabilities in the energy sector. The campaign will run from June through August. 

Also see:

TransUnion to acquire Neustar for $3.1B

TransUnion has signed a definitive agreement to acquire Neustar from a private investment group led by Golden Gate Capital and with minority participation by GIC.

Huvr raises $5M

Huvr, a cloud-based industrial asset management solution company, has raised $5 million.

American Express acquires fintech company Kabbage

American Express has entered into an agreement to acquire Kabbage, a financial technology company that provides cash flow management solutions to small businesses.

AP to equip visual journalists globally with Sony imaging products

Sony and The Associated Press (AP) have inked a collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists globally.

Equifax acquires Ansonia

Equifax has acquired Ansonia, a provider of business credit, collections, and account receivable data used by financial institutions, creditors, and businesses focused on the transportation and logistics industries.