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Hearst Digital Media To Integrate Meebo

By TechTaffy Desk

[Techtaffy Newsdesk]

Meebo, a consumer Internet company that drives user engagement, announced a partnership with Hearst Digital Media (HDM), a unit of Hearst Magazines, to integrate the Meebo Bar across 13 of Hearst’s digital properties. HDM tested the Meebo Bar on Seventeen.com in 2011;  a broader rollout that will begin in June.

Hearst Digital Media plans to launch the Meebo Bar on the web sites of Cosmopolitan, Country Living, ELLE Decor, Esquire, Good Housekeeping, House Beautiful, Popular Mechanics, REDBOOK, Seventeen, Veranda, MisQuincemag.com, TheDailyGreen.com andWoman’s Day.

Under the terms of the partnership, Meebo provides advertising revenue to HDM, and HDM will sell Meebo’s full suite of rich media advertising products to their direct advertising partners.

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