[Techtaffy Newsdesk]

Hasselblad USA, the U.S. distributor of Hasselblad professional camera systems, and the Bron Imaging Group, distributors of professional photographic equipment, will merge their operations in the U.S., effective immediately, creating a combined company known as Hasselblad Bron. Under terms of the merger, Hasselblad Bron will be a single entity providing support for all of the brands of the combined company.

The transaction will combine Hasselblad USA and Bron Imaging’s distribution channels and sales forces. Additionally, customer support, repair operations, marketing and administration will be combined into a single operation. The partnership is an expansion of an existing two-year marketing relationship between the companies.

The merger will only impact the two American organizations of Bron Imaging Group U.S. and Hasselblad USA. Hasselblad AB (Sweden), Bron Elektronik AG (Switzerland) and other related suppliers will remain independent companies.

The new Hasselblad Bron will relocate to a single facility during the summer of 2012.

[Image Courtesy: Hasselblad]