Infosys has announced a partnership with GlaxoSmithKline (GSK) to optimize digital channels across its global consumer healthcare and pharmaceuticals business lines. The partnership in association with Fabric Worldwide, a WPP company, will simplify and improve effectiveness of how GSK delivers digital engagement with consumers and healthcare professionals.
Through this partnership, with Infosys, GSK will create ‘Global Digital Services’ (GDS), a new shared service which will drive standardized processes and sharing of best practices in creating and securely delivering information, across multiple digital channels.
The service will utilize the ‘Digital Marketing Platform’, built by Infosys in partnership with Fabric Worldwide. This brings together the best of technology and marketing expertise, on a unified platform, delivered on the Cloud. The proprietary BLUE (Build, Listen, Understand, Engage) framework of the ‘Digital Marketing Platform’ will allow GSK to quickly build digital assets and listen to consumers across an array of digital channels, says Infosys.