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FT Digital Subscriptions Surpass Print

[Techtaffy Newsdesk]

The Financial Times says its digital subscriptions exceeded daily print circulation for the first time in the history of the publication, says Pearson. FT.com subscriptions are up 31 per cent year on year to over 300,000. The number of registered users increased 29 per cent to 4.8 million.

The business daily’s average daily global audience grew to close to 2.1 million, with the number of people who read the FT on more than one channel rising 27 per cent.

About a quarter of digital traffic to FT.com came from mobile devices; and mobile drew 15 per cent of new subscriptions. The FT web app currently has over 2.7 million users since its launch a year ago.

In recent years, the FT Group has transformed both its make-up (with the sales of Interactive Data and FTSE International) and its business model (with significant shifts from advertising to content revenues, and from print to digital revenues). In the first half of 2012, digital and services accounted for 50 per cent of FT Group revenues and content revenues accounted for 61 per cent.

The FT Group launched a Windows 8 app and the FT Web App on Chrome for Android. It also re-branded its conferences division, FT Live, with the introduction of live streaming at key events. FT also launched GatekeeperIQ, a subscription service to track large, retail investment platforms.

At The Economist Group, in which Pearson owns a 50 per cent stake, The Economist’s worldwide print and digital circulation increased by 5 per cent to 1.62 million (at 31 March 2012). The Economist is now read on more than 500,000 tablets and smartphones each week, and economist.com generated an average 35 million monthly page views (12 months to 30 June 2012).

[Image Courtesy: Financial Times]

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