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Former Rovio Advertising VP Joins Big Fish Games

[Techtaffy Newsdesk]

Wibe Wagemans has joined Big Fish Games to manage the mobile business. As the former senior vice president of global brand advertising for Rovio and its Angry Birds franchise, and Microsoft’s former global head of marketing of Bing for mobile, Mr. Wagemans brings expertise to Big Fish in both mobile and marketing. During his 17-year career, he has held a wide array of executive-level mobile marketing positions at mobile technology providers in Europe and the Americas.

Big Fish Games has exclusive mobile publishing agreements with more than 150 development partners for over 500 games, and has already launched 237 iOS games.

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