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Former Bacardi CMO Joins Sapient Board

By TechTaffy Desk

sapient

Silvia Lagnado, formerly CMO of Bacardi, has been appointed to the board of directors at Sapient.

Ms. Lagnado, a business executive and marketer with a 27-year career that has spanned the UK, USA, Brazil and Argentina, most recently held the position of chief marketing officer of Bacardi. Prior to that, Ms. Lagnado held executive leadership positions at Unilever, culminating in her role as executive vice president for Unilever’s Savoury category.

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