FordDirect, a joint venture between Ford Motor Company and its franchised dealers to create a web presence for dealers and provide digital marketing and advertising services, has  appointed Mike Jurecki CEO.

Mr. Jurecki has served as RouteOne’s CEO since March 2002. Prior to joining RouteOne, he spent more than 20 years with Ford Credit where he served as the director of operations for Ford Credit’s Capital Efficiency unit. Mr. Jurecki received a bachelor’s degree in accounting from Eastern Michigan University and a master’s degree in business administration from the University of Detroit and Canisius College.