[Techtaffy Newsdesk]

Fitbit has raised $12 Million in Series C funding from existing investors: Foundry Group, True Ventures, SoftTech VC and Felicis Ventures.

James Park (CEO and co-founder, Fitbit): This funding will help us accelerate the hiring of the best hardware and software engineers, designers, product managers and marketers.

In the last 6 months, Fitbit has launched the Fitbit Ultra, expanded its retail and international distribution and introduced Aria, its new Wi-Fi Smart Scale.