Facebook Reveals Daily Visitors And Other Stats

Facebook_IPOIts been a year since Facebook’s IPO.  What a long strange trip its been. The user-base is growing, people are sharing more, Instagram is doing well, revenues are up. On the other hand, Facebook’s stock has flatlined; the company’s shares are currently trading much lower ($26.25 at the time of writing) than its initial offering price of $38.

‘The journey is only 1% complete,’ says Facebook.

A look at Facebook in numbers:

Monthly active users – Facebook has some 1.11 billion monthly active users, as of March 2013. The number is up 23 % from last year, when there were 901 million monthly active users.

Daily active users – Facebook has 665 million monthly active users (as of March 2013), a 26% growth when compared to the year before. Facebook had 526 million daily active users on average in March 2012.

Mobile Monthly Users – Facebook has 751 million users checking the social network from their mobiles, as of March 2013. The number of users have increased 54%, up up from 488 mobile monthly active users in March 2012.

Likes – Currently, on an average, people like 4.5 billion items daily on Facebook, up 67% from August last year.  Does not look like there is going to be a ‘Dislike’, ‘Disgusted’ or ‘Are you kidding me’ button anytime soon, sorry.

Items shared – People are sharing more and more on Facebook. On an average, some 4.75 billion pieces of content are shared daily on the social network, up 94% from 2.45 billion in August 2012.

Promoted posts – 7.5 million posts were promoted between June 2012 to May 2013 on Facebook. Promoted posts are posts Facebook users have paid, to make them appear higher in the News Feed.

Local business pages – There were 8 million local business pages on Facebook in June 2012. Fast forward a year, and the number is 16 million currently; a 100% jump.

People paying for games – 24% more people have been paying for games, and making game-related purchases in Facebook, as compared to a year ago.

Instagram – There are 100 million monthly active users on Instagram as of February 2013.

Revenues – Facebook’s revenues for the first quarter of 2013 was $1.46 billion, compared to $1.06 billion in the first quarter of 2012. The company’s revenues increased by 38%.

Revenues from advertisements – Facebook generated $1.25 billion from advertisements in the first quarter of 2013. Revenues are up 43%, from $872 million in the first quarter of 2012.

Employees – Facebook employs 4,900 people. The company stepped up its hiring by 38%; there were 3,539 employees in March 2012.

[Image courtesy: Facebook]




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