Yandex has signed a partnership agreement with Facebook, giving the Russian Search giant full access to the social network’s public data. The agreement is reportedly non-cash, based on Yandex improving its search results and Facebook generating more traffic.
Public content from Facebook users in Russia, Ukraine, Belarus, Kazakhstan, other CIS countries and Turkey will be available for indexing by Yandex as soon as it has been published. In the near future, Yandex’s search results will display not only Facebook users’ posts but also others’ comments on them. Profiles and posts that Facebook users mark ‘Private’ will not be searchable.
Yandex’s search results will incorporate articles and videos that have had particular resonance on the social network as well. The popularity of materials on Facebook will be taken into consideration when ranking search results, says Yandex.
Yandex is a Russian Internet company which operates the largest search engine in Russia.
[Image courtesy: Facebook]