Online travel site Expedia  will begin offering users the ability to search for and purchase branded fares from airlines in 2015. Expedia has partnered with global distribution system company Amadeus for the new offering. “Price remains the single most important attribute for our customers when searching for their flights. However, when it comes to actually selecting flights, we are seeing customers pay closer attention to features such as baggage inclusion, seat selection and changeability as critical variables,” says Greg Schulze, senior vice president, Global Tour & Transport, at Expedia.

[Image courtesy: Expedia]