Evoqu, developers of the ShopAdvisor Platform, has completed a $1.95 million seed round funding. The capital raised will be used for increased marketing and business development activities, says the company. Further details of the funding were not shared.
Evoqu develops ShopAdvisor, a deferred purchasing platform that connects consumers’ initial interest in a product with their eventual purchase. ShopAdvisor’s cloud-based services are used by blogs, media sites, and third-party applications to incorporate deferred purchasing into their user experience. Evoqu has also developed its own deferred purchasing shopping application for iPhone, iPad, Android, Kindle and the web. Founded in 2011, Evoqu is based in Boston, MA.