[Techtaffy Newsdesk]

EBay is partnering in China with Xiu.com, a Chinese online fashion and luxury retailer. Together, eBay and Xiu.com are launching a new and fully localized online shopping experience, called eBay Style.

Through the partnership, Chinese consumers can access eBay’s global selection, with Xiu.com being responsible for handling all sales, logistics and customer service. EBay Style will include up to 5000 brands in apparel, handbags and shoes, accessories, health and beauty and other lifestyle categories.

Melanie Tan (Vice president, eBay):  Chinese consumers are increasingly coming to eBay and we have seen a 40% year on year increase of goods bought by Chinese consumers navigating eBay.com in English.

EBay will support the launch of eBay Style in China with a brand marketing, public relations and social media campaign as well as new smartphone and tablet applications.