EBay and AEG have signed a global partnership to facilitate multiple venue sponsorships and technology integrations. A variety of eBay companies and initiatives will be included in elements of the multi-year partnership.
Beginning Q1 2013, StubHub, an eBay company, will become the exclusive secondary ticketing solution for AEG venues and AXS Ticketing, the ticketing platform launched by AEG in 2011. StubHub will also serve as the Official Secondary Partner of STAPLES Center, the 2012 Stanley Cup Champion LA Kings (NHL) and the LA Galaxy starting with the 2013-14 seasons for each franchise. Globally, the deal will look to integrate with a number of major venues across Europe as StubHub continues to expand internationally.
PayPal, will become one of AXS Ticketing’s new methods of payment. AEG’s music merchandise company, BandMerch, will begin to extend its rosters of over 135 artists to the eBay Marketplace.
As the multi-year partnership continues, further integrations will take place between eBay’s portfolio of businesses and AEG’s collection of assets, which includes more than 100 of the world’s preeminent facilities.
[Image courtesy: AEG]