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Dow Jones flirting with blockchain technology for digital publishing

Privacy web browser Brave Software and Dow Jones Media Group have inked a partnership aimed at bringing premium content to audiences and testing blockchain technology for digital publishing.

The two companies aim to collaborate on and experiment with blockchain-based technology in media and advertising, including delivering content via Brave’s blockchain-based digital advertising and services platform.

Under the agreement, Brave will provide access to premium content from Dow Jones to a limited number of users who download the Brave browser on a first-come, first-serve basis. The available content set features full access to Barrons.com or a MarketWatch newsletter. Barron’s and MarketWatch will also become verified publishers on the Basic Attention Token (BAT) platform, developed by Brave.

[Image courtesy: Dow Jones]

 

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