[Techtaffy Newsdesk]

Dish Network has hired Martin Lenoir to lead the satellite-TV provider’s direct marketing efforts as vice president of direct marketing. He will report to chief marketing officer, James Moorhead.

For the past twelve years, Mr. Lenoir has held increasingly senior marketing roles within the financial services and insurance industries. Most recently, he led direct-to-consumer marketing for the AARP Life Insurance program at New York Life Insurance Company. Before assuming these responsibilities, he led all direct marketing for Kaiser Permanente.

Prior to these positions, Mr. Lenoir led cross-selling efforts and small business acquisition strategy at Capital One.