[Techtaffy Newsdesk]

Derek Chang, DIRECTV’s executive vice president of Content Strategy and Development will be leaving at the end of the year. Succeeding him will be Dan York, former president of Content and Advertising Sales for AT&T, who will join DIRECTV in early July as executive vice president of Programming, and chief content officer.

Mr. York, who will report to Mike White, chairman, president and CEO of DIRECTV, will initially lead DIRECTV’s efforts in programming and content rights, and then oversee the content and ROOT Sports teams as Mr. Chang transitions out of his role at year-end.

As president of Content and Advertising Sales for AT&T, Mr. York developed the content strategy and offering for AT&T U-verse and oversaw AT&T’s content activities across all of its platforms, including TV, online and mobile. In six years, he helped build U-verse from zero to more than $9 billion in annualized revenue.

Mr. York was previously head of Programming and Development for In Demand Networks. Before that he worked for 12 years at HBO, most recently managing the distribution, marketing, sponsorship, and select content acquisitions and programming operations for HBO’s Sports PPV business. He holds master’s and bachelor’s degrees from Michigan State University.