[Techtaffy Newsdesk]

Demand Media has promoted  senior vice president, Finance and Treasurer, Mel Tang,  to chief financial officer effective August 16, 2012. Concurrently, Demand Media’s president and CFO Charles Hilliard will become special advisor to the company’s board of directors.

Mr. Tang is being promoted from his role as senior vice president, Finance and Treasurer, where he has been responsible for financial planning and analysis, and the treasury function for Demand Media. Prior to joining the company, Mr. Tang was a director in the media investment banking group at UBS, worked at early stage venture capital firm Prime Ventures, and was an investment banking analyst at Donaldson, Lufkin & Jenrette. He graduatedmagna cum laude from the University of Pennsylvania, where he earned dual Bachelor of Science degrees in Finance and Mechanical Engineering.