[By Sudarshana Banerjee]

Dell will move all of its customer business segments (Public, Large Enterprise, Small Medium Business and Consumer) under Steve Felice, who has been named President and Chief Commercial Officer.

The move will create a sales organization that is more customer-focused, more collaborative and better able to deliver innovative and practical solutions that meet customers’ needs, says Dell. The restructuring will be effective Feb. 4, 2012.

Paul Bell, president Public & Large Enterprise, recently announced his intention to retire from Dell, effective March 30, 2012. With Mr. Bell’s departure, Dell is accelerating the evolution of its go-to-market organization, further simplifying the company’s customer-facing activities.

Michael Dell (Chairman and CEO): These changes will enhance our sales and marketing efforts, bringing us even closer to our customers and increasing the speed, agility and responsiveness of every aspect of our business.