U.K.-based startup DataSift has secured $42 million in Series C financing led by Insight Venture Partners, with participation from existing investors Scale Venture Partners, Upfront Ventures, IA Ventures, Northgate Capital, Daher Capital and Cendana Capital. Insight Venture Partners co-founder and managing director Jeff Horing is joining the DataSift board of directors.

DataSift now powers over 1,000 corporate customers across 40 countries including Bloomberg, Dow Jones, CBS Interactive, Dell, Marketwired, and HootSuite, among others, according to the company.

DataSift offers social analytics and insights from the billions of public social conversations on Twitter and other social networks, and includes both real-time and historical social data. The latest investment brings the company’s total funding to roughly $70 million.

[Image courtesy: DataSift]