Daniel Loreto has joined Venrock as an entrepreneur-in-residence at its New York office. While at Venrock, Mr. Loreto will be developing theses around big-data startup opportunities.

Mr. Loreto is a former engineering leader at Google and Twitter and the cofounder of Julpan, a real-time data analysis and search engine that was acquired by Twitter in 2011.

Mr. Loreto joins a bi-coastal technology team, working alongside Nick Beim, Marissa Campise and David Pakman in New York, and will be focused on emerging big data opportunities.

Raised in Venezuela and educated at MIT, Mr. Loreto worked for four years in Google’s New York office, where he was a technology lead in the Search Quality team and started the Structured Data group.  In 2006, he co-founded Julpan, which Twitter acquired in 2011.