Collective Bias has completed a $10.5 million Series A investment round led by Updata Partners.

The financing process was facilitated by Gridley & Company.

Based in Bentonville, Arkansas, Collective Bias coordinates a network of some 1.400 influencers who publish social content talking about its clients. Collective Bias clients include Tyson, Nestle and Smart & Final, according to its corporate website. The company has satellite offices in New York City, Chicago, Minneapolis, San Francisco, Toronto and London.

[Image courtesy: Collective Bias]