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The Coca-Cola Company commits $1.1B to Microsoft Cloud and AI partnership

The Coca-Cola Company and Microsoft announced a five-year partnership on Tuesday. As part of the collaboration, Coca-Cola has committed $1.1 billion to Microsoft Cloud and generative AI capabilities.

The companies will jointly experiment with technology like Azure OpenAI Service to develop generative AI use cases across various business functions, including testing how Copilot for Microsoft 365 could help improve workplace productivity.

Coca-Cola has migrated all its applications to Microsoft Azure, with most major independent bottling partners following suit. The company says it is currently exploring the use of generative AI-powered digital assistants on Azure OpenAI Service.

Microsoft and Coca-Cola originally had a $250 million agreement, which the companies expanded.

[Image courtesy: Coca-Cola]

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The Coca-Cola Company, Microsoft ink five-year cloud deal

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