Cisco has launched Cisco TelePresence for small and medium-sized business.  With this service, customers can purchase or lease select multipurpose and personal endpoints, and connect those endpoints to a hosted service called Cisco TelePresence Callway, part of the Cisco Collaboration Cloud.

The Callway service is managed by Cisco and sold through Cisco Authorized Partners. Callway subscriptions start at $99 per month and include unlimited calls to any TelePresence endpoint as well as to any standards-based video device from third parties over the Internet. Multi-party bridging capabilities for up to 12 participants are also available.