Global public relations and communications firm Burson-Marsteller has appointed Sabrina Guttman as U.S. Technology Practice Chair, reporting to U.S. CEO Dave DenHerder. Ms. Guttman rejoined Burson-Marsteller in August 2011 and is currently the global client leader for SAP.
Ms. Guttman has over 15 years of experience in the technology industry, leading communications campaigns for some of the industry’s largest global brands including Dell, HP, IBM, SAP and Sun. Previously, Ms. Guttman was the general manager of AxiCom where she managed the growth of the agency in the United States while overseeing global public relations strategy for its foundational client, Dell.
Prior to joining AxiCom, Ms. Guttman was the vice president of corporate communications at Business Objects. There she led internal and external communications around the company’s acquisition by and integration into SAP. Ms. Guttman joined Business Objects from Burson-Marsteller where she was a senior member of the HP team for three years. Prior to that, Ms. Guttman held various positions within the communications function at Sun Microsystems. Ms. Guttman began her career in 1995 at IBM Europe where she managed the company’s European customer reference program and helped launch the e-business campaign in Europe.