Bottom of the Funnel (BoFu)

Bottom of the Funnel (BoFu) is the final stage in the marketing and sales funnel, representing the phase where prospects are ready to make a purchasing decision. At this stage, they have moved from awareness to consideration and have evaluated their options. They are now close to choosing a solution and becoming a customer.

The primary objective of bottom of the funnel marketing is to convert leads into customers by addressing any remaining concerns, demonstrating the unique value of your product or service, and providing a clear path to purchase.

What are some BoFu marketing strategies?

BoFu strategies include:

  • Sales consultations or meetings
  • Customized product demos or presentations
  • Sales promotions, discounts, or incentives
  • Proposal and contract negotiations
  • Customer success stories and reviews

By understanding the different stages of the marketing funnel and tailoring your strategies and messaging to match the needs and goals of prospects at each stage, you can effectively guide them through the customer journey and increase the likelihood of conversion and long-term customer loyalty.


  1. Marketing funnel
  2. Top of the funnel (MoFu)
  3. Middle of the funnel (BoFu)


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