[Techtaffy Newsdesk]

Bloomberg and IMG have formed a partnership to expand Bloomberg’s vertical division, Bloomberg Sports. The new venture will retain the name Bloomberg Sports, and will be funded through a partnership created by both entities.

The new venture will still be majority owned by Bloomberg and will be located in offices in New York and London. IMG will have a strong minority equity position and will provide enhanced marketing, sales and production assistance for both the existing Bloomberg Sports analytics products, as well as a new series of projects that will be rolled out this summer. They will include new ventures in international professional soccer as well as greatly enhanced fantasy analytic products for NFL football. This will be in addition to the work the company is already doing in Major League Baseball both on the consumer and professional level.

Michael Dolan (Chief Executive Officer, IMG Sports and Entertainment): The ability to effectively use data to analyze and enhance the experience in sport for fans and for professionals has never been more important than it is today.

Inner Circle Sports advised Bloomberg Sports on the transaction.

Bloomberg Sports’ Front Office 2012 fantasy baseball product is again among the most used and innovative fantasy baseball tool for the consumer, while the company is now providing state-of-the art data analytic and player evaluation platforms for 24 of the clubs in professional baseball, as well as a quickly growing tablet product for players.