ComScore reported U.S. retail e-commerce spending for the first 23 days of the November – December 2012 holiday season. For the holiday season-to-date, $13.7 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Black Friday (November 23) saw $1.042 billion in online sales, making it the heaviest online spending day to date in 2012 and representing a 26-percent increase versus Black Friday 2011. Thanksgiving Day (November 22), while traditionally a lighter day for online holiday spending, achieved a strong 32-percent increase to $633 million.
ComScore expects Cyber Monday to be the heaviest online shopping day of the season, with sales approaching $1.5 billion or even higher.
Amazon Ranks #1 Among Online Retailers on Black Friday
57.3million Americans visited online retail sites on Black Friday, representing an increase of 18 percent versus year ago. Amazon ranked as the most visited online retail site on Black Friday while also posting the highest year-over-year visitor growth rate among the top five retailers.
Top Growing Product Categories for Holiday Season-to-Date
For the holiday season-to-date, Digital Content & Subscriptions is leading the way as the top-growing online retail product category (up 29 percent versus year ago) as the rapid adoption of smartphones, tablets and e-readers continues to drive demand for digital books, audio and video content. Toys are also performing well online thus far with a gain of 27 percent, followed by Consumer Packaged Goods (up 23 percent), Video Game Consoles & Accessories (up 18 percent) and Consumer Electronics (up 18 percent).
The Apparel & Accessories category had a very strong Black Friday to rank as the #1 category for online spending on that day, accounting for more than a quarter of all dollars spent. The category has historically ranked #2 behind Computer Hardware, as it did on Black Friday 2011.
[Image courtesy: Amazon]