[Techtaffy Newsdesk]

Bigcommerce, an e-commerce platform for SMBs, has appointed Asok Boopathy vice president of product.

Mr. Boopathy brings two decades of experience managing, designing, and architecting products and systems in companies including PayPal and American Express. Most recently at PayPal, he led the development of global multi-channel, cross-channel, and omni-channel retail strategy.