Ben & Jerry’s has over 120,000 Instagram followers who now “like” its photos almost 5000 times per day, making for over 1 million photo “likes” in total. The ice cream giant is now launching a new global program called Capture Euphoria.
When Ben and Jerry first started making ice cream almost 35 years ago, they chose the word “euphoric” to best describe their fans’ experience. So, it makes perfect sense that the ice cream maker will ask fans to tag their photos with“#captureeuphoria” in this contest. The photos will then be featured in ads, which will run in the photographer-fans’ local neighborhoods. All the tagged images will appear in a photo gallery.
The Capture Euphoria program is running in countries around the world.