BeachMint Closes $35M Funding, To Announce Celebrity Partners

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[Techtaffy Newsdesk]

BeachMint has raised $35 million in financing from Accel Partners, Goldman Sachs, New World Ventures, Millenium Technology Value Partners, and NALA. Existing investors participating in the round include NEA, Trinity Ventures and Scale Ventures.

This new funding round, which brings BeachMint’s total financing to over $75 million, will be used to further BeachMint’s global expansion, to bolster its existing brands, and to launch several new brands planned for 2012, says the company.

Launched in late 2010, BeachMint now has four member-only sites; JewelMint.com with actress and fashion icon Kate Bosworth and celebrity stylist Cher Coulter, StyleMint.com with designers Mary-Kate Olsen and Ashley Olsen, BeautyMint.comwith Jessica Simpson and celebrity aesthetician Nerida Joy, and ShoeMint.com with style icon Rachel Bilson and stylist Nicole Chavez, in collaboration with shoemaker Steve Madden. BeachMint plans to announce two more celebrity partners in the coming months.

Prior to this funding, BeachMint has raised previous financing rounds led by NEA, Trinity Ventures and Scale Ventures, with participation from Anthem Ventures and Lightbank.

BeachMint is a venture backed social commerce company for designer-curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin.