Appcelerator has released its first Mobile Enterprise Report.
The report’s key findings include:
- 2013 will be the year when the number of new mobile applications will surpass the number of new desktop applications.
- Enterprises view mobile as transformative and believe it will have substantive impact on top line revenue growth, customer and employee relationships, the enterprise’s ability to compete, and bottom line asset efficiency. However, many enterprises are struggling with decentralized mobile application strategies and a lack of internal mobile leadership.
- Most enterprises have cleared the hurdle of the first mobile app, and the majority of enterprises are targeting to build 5 or more mobile apps in 2013.
- None of the major traditional IT and software vendors are showing leadership in mobile, leaving the enterprise to take the reins themselves. However, few enterprises have made the organizational investments necessary to be successful.
- Enterprises state that they are planning to build employee-facing mobile apps in 2013, and also believe that user experience matters as much for B2E/B2B as it does for B2C apps.
The report indicates that enterprises believe that mobile provides the opportunity to change everything for their businesses: including new ways to enable employees, new ways to communicate with customers, and new business models. Appcelerator has seen repeatedly that those companies that make the organizational and technology investments to support a mobile-first approach receive highly positive results.
“Enterprises overwhelmingly acknowledge the value mobile can bring to their companies, but less than half of the companies surveyed have a comprehensive mobile strategy,” said Jeff Haynie, CEO of Appcelerator. “Respondents continue to state that resourcing mobile efforts is the biggest obstacle to success and are now focusing on the technology investments to reduce that barrier. As we learned in the B2C world, a well-designed, well-executed mobile app actually costs the enterprise less in the long run because there are lower training costs, higher adoption rates and longer intervals in the re-development cycle; enterprises are now applying these same lessons to B2E mobile apps.”
The company surveyed 770 enterprise leaders about their mobile development priorities and their perceptions of emerging trends in mobility. In addition to providing an overall summary of the current state of mobile in the enterprise, the report identifies the most important mobile initiatives that are transforming businesses in 2013, and the investments needed to achieve mobile-first advantages.
You can download a copy of the report here. Registration with Appcelerator is required to access the report.