[Techtaffy Newsdesk]

AOL has promoted Artie Minson, Jr. from CFO to Chief Operating Officer. He will continue to report to Tim Armstrong, Chairman and CEO, AOL and the company is actively interviewing replacement candidates for AOL’s CFO position.

As COO, Mr. Minson will oversee AOL’s plan to form three operating units and execute a cohesive operating model that will allow AOL to focus on driving growth and improved profitability across its businesses. The three operating units that Mr. Minson will oversee are as follows.

  • The AOL Membership Group will include the teams that serve AOL account holders, both free and paid members.
  • The Content Brands Group will include AOL’s portfolio of distinct and content and service brands.
  • The Advertising.com Group will continue to include AOL’s B2B services and network businesses such as ADTECH, Pictela, GoViral, 5Min and The AOL On Network.

The corporate areas of the business including sales, technology, corporate communications, brand marketing, finance, legal, and human resources will continue to report to AOL’s CEO and Chairman and will be focused on supporting AOL’s operating units. The company has initiated the process to prepare detailed profitability information for each of these operating groups, and expects to complete that process by the end of the year.

AOL has engaged Peter Crist to help fill the CFO role, and Minson will continue to serve as CFO until new leadership is in place.