TechTaffy

tech:

taffy

Akamai Sells Its Advertising Tech Business

By TechTaffy Desk

mediamath_akamai

[Techtaffy Newsdesk]

Akamai has sold off its Advertising Decision Solutions (ADS) business to digital media-buying platform MediaMath.

As part of the agreement, MediaMath will acquire the assets associated with Akamai’s ADS business, the data platform and data co-op, and will integrate the Akamai ADS team into its workforce.

The transaction also includes a multi-year agreement that gives MediaMath exclusive access to Akamai’s pixel-free technology for digital marketing applications.

Financial terms of the transaction were not disclosed.

Luma Partners acted as financial advisor to Akamai.

Just in

Industry

Silicon Labs appoints Radhika Chennakeshavula as CIO

Silicon Labs has appointed Radhika Chennakeshavula as chief information officer.
Around the web

Apple deletes WhatsApp, Threads from China app store on orders from Beijing — CNN

Apple has removed WhatsApp and Threads from its app store in China, following an order from the country’s internet watchdog, writes Juliana Liu.
Industry

Singtel, Vonage partner to integrate Paragon platform

Singtel has announced a partnership with Vonage, a cloud communications company and subsidiary of Ericsson, to help enterprises and telcos innovate and scale their services through Singtel's orchestration platform, Paragon. 
Industry

Former VMware COO Mike Hayes joins Mirantis board

Mirantis, a company that provides open source software for infrastructure control, has appointed Mike Hayes to its board.
Industry

Boston Dynamics unveils fully-electric Atlas robot

Boston Dynamics is retiring its hydraulic Atlas robot and introducing a fully electric version of its humanoid robots.