AdSafe Media has raised a $10 million round of funding from Pelion Venture Partners, Atlas Venture and Coriolis Ventures. The funding will be used to expand its data science team and existing suite of solutions across RTB, mobile, video and viewability, says the company. AdSafe also has plans for global growth in 2012 with new offices and enhanced services to international partners.
AdSafe Media provides a content rating system hat scores and evaluates the brand safety and context of web pages on the individual page level. AdSafe’s suite of real-time data feeds for RTB provide a predictive ad viewability information, brand safety ratings, and contextual analysis. AdSafe is headquartered in New York City with operations in San Francisco and London.
[Image Courtesy: AdSafe Media]