Adobe_Target

Adobe has released a major update to Adobe Target, a component of the Adobe Marketing Cloud.

The new solution features a redesigned, touch-based interface, and introduces an intuitive process that guides users through testing digital offers and personalizing Web content for specific audiences, says the company.

New functionalities include guided testing and targeting workflow, a visual experience composer, custom audience library, real-time Interactive reporting, mobile app optimization, and Adobe Marketing Cloud Integration.

[Image courtesy: Adobe]