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Adobe Gets Into Video Advertising With Autitude

Adobe has acquired Autitude,  a privately owned video advertising platform for content owners and publishers. The size of the deal was not disclosed.

Adobe plans to integrate Auditude with the Adobe Digital Marketing Suite, which consists of integrated analytics and optimization products. This acquisition now enables Adobe to offer end-to-end video offerings from publishing to monetization.

David Wadhwani (Senior vice president and general manager, Digital Media Business Unit, Adobe): Premium video publishers want to… by providing viewers with great media experiences and maximizing the value of their content on every IP device.

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TransUnion to acquire Neustar for $3.1B

TransUnion has signed a definitive agreement to acquire Neustar from a private investment group led by Golden Gate Capital and with minority participation by GIC.

Huvr raises $5M

Huvr, a cloud-based industrial asset management solution company, has raised $5 million.

American Express acquires fintech company Kabbage

American Express has entered into an agreement to acquire Kabbage, a financial technology company that provides cash flow management solutions to small businesses.

AP to equip visual journalists globally with Sony imaging products

Sony and The Associated Press (AP) have inked a collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists globally.

Equifax acquires Ansonia

Equifax has acquired Ansonia, a provider of business credit, collections, and account receivable data used by financial institutions, creditors, and businesses focused on the transportation and logistics industries.