Adobe has acquired Autitude, a privately owned video advertising platform for content owners and publishers. The size of the deal was not disclosed.
Adobe plans to integrate Auditude with the Adobe Digital Marketing Suite, which consists of integrated analytics and optimization products. This acquisition now enables Adobe to offer end-to-end video offerings from publishing to monetization.
David Wadhwani (Senior vice president and general manager, Digital Media Business Unit, Adobe): Premium video publishers want to… by providing viewers with great media experiences and maximizing the value of their content on every IP device.