Adobe Gets Into Video Advertising With Autitude

Adobe has acquired Autitude,  a privately owned video advertising platform for content owners and publishers. The size of the deal was not disclosed.

Adobe plans to integrate Auditude with the Adobe Digital Marketing Suite, which consists of integrated analytics and optimization products. This acquisition now enables Adobe to offer end-to-end video offerings from publishing to monetization.

David Wadhwani (Senior vice president and general manager, Digital Media Business Unit, Adobe): Premium video publishers want to… by providing viewers with great media experiences and maximizing the value of their content on every IP device.

Just in

Snowflake to acquire TruEra AI observability platform

Snowflake has entered into a definitive agreement to acquire TruEra, providers of an AI observability platform. Financial terms of the transaction were not disclosed.

Biggest Windows 11 update in 2 years nearly finalized, enters Release Preview — Ars Technica

Microsoft has released Windows 11 24H2 build 26100.712 to its Release Preview testing channel for Windows Insiders, a sign that the update is nearly complete and that the company has shifted into bug-fixing mode ahead of general availability, writes Andrew Cunningham in Ars Technica. 

Elon Musk’s xAI is working on making Grok multimodal — The Verge

Elon Musk’s AI company, xAI, is making progress on adding multimodal inputs to its Grok chatbot, according to public developer documents, writes Kylie Robison in The Verge.